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Market Explorer

Measuring the market potential of traditional and innovative products and services.

Objective:

  • Assessing interest in innovative products and services
  • Identifying opportunities for penetrating the market with existing products and services
  • Ascertaining the level of acceptance and willingness to buy
  • Forecasting market developments

Issues (examples):

  • Target group interest in specific products/services
  • Buying probability by product/service and target group
  • Benefit of specific product properties for consumers
  • Price sensitivity
  • Expected substitution effect

Methods:

  • Telephone interviews/face-to-face interviews, with presentation material, if required
  • Two-step approach: 
    - Step 1: Measuring market potential by means of representative sampling
    - Step 2: In-depth interview on specific product properties and pricing

 

 

 

 

 

 

 

 

 

 

 

 

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