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Desk Research

Assessing the opportunities and threats of particular market environments

Goal:

  • Market overview, market comparisons
  • Long-term monitoring of market trends and developments 

Issues (examples):

  • Important market indicators for individual products or groups, e.g. market volume in terms of value or units 
  • Number and development of competitors, market shares
  • Forecasting new product and market trends
  • Consumer behavior
  • Competitors' product ranges and business dat

Methodology:

Desk research in close cooperation with the Roland Berger Group's internationally networked Research Center.
Examples of sources:

  • Publications from trade associations and institutes
  • Official statistics
  • Databases
  • Daily newspapers and professional journals

Expert interviews to address issues not covered by secondary statistics

 

 

 

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